Try it on your own account.
First, estimates of each named rival's spend on your searches, as far back as your history goes. Your plan follows as more reports come in.
The rival reading needs
- Google's report of who is in your auctions, and your campaign figures by day, downloaded once, as far back as the account goes.
The plan needs, after
- The same two reports, every day or week.
- Your change history, once.
- A few more reports as they come in.