Any advertiser on Google Search with rivals it can name.
Vickrey reads rivals from your own account, so it can read any sector where you meet the same names in your auctions week after week.
Two questions, whatever you sell
If you lead: when not to spend
Whether a rival is really pushing or it is noise, so you defend only where it counts and stop paying more for clicks on your own name.
If you challenge: where to push
Which searches the leader leaves cheap or thinly defended, so the next dollar gains share without a price war.
By sector
- Travel and airlines
Other carriers on your routes, and booking and comparison sites on your name.
See which rival stepped up on a route, what holding your goal costs, and which partners show on your brand terms.
- Retail and e-commerce
Marketplaces, rival shops, and coupon and cashback sites.
See who moved when your costs rose, and which affiliates show on your name.
- Banks and telecoms
Rival brands and comparison sites, on searches where one click is worth a lot.
See what each named rival spends on your searches, and price your plan against them before the budget meeting.
- Hotels
Rival hotel groups, booking sites and resellers.
See where a rival shows that you do not, and decide whether those searches are worth adding.
- Apps
Rival apps on your Google searches.
On Google Search, the same daily view.
- Insurers
Rival insurers, comparison sites and brokers on your searches and your name.
See which rival stepped up on a line of cover, and what holding your goal costs against it.
Not on the list? If you can name the rivals in your auctions, Vickrey can read them. Ask us.