Questions, answered short.
What it shows
What does Vickrey show me?
Vickrey estimates each named rival's spend on Google Search from your own account. Set a goal. Vickrey prices it and follows it every day.
Where do I see it?
Sign in to Vickrey. Every screen updates daily as your account's data arrives, and every page dates its data.
Can my chat assistant read it?
Coming, not built yet: connect your own chat assistant to ask for your Vickrey figures in your own words, each with its range and date. It reads only your own figures and changes nothing.
Where do the figures come from?
Every rival figure comes from your own account, with a range. Where your data cannot answer, Vickrey says so.
How does it work out a rival's spend?
From the reports your own Google Ads account already holds. How each figure is built stays inside Vickrey; what you see is the result, its range and how fresh it is.
Does it see every rival?
It sees rivals only in the auctions you enter, and their spend, never their sales.
How accurate is it?
Accuracy results, with their error, will be published as pilots complete. Until then, every estimate carries its range.
How fresh is the data?
Every page dates its data. A day with a figure not in yet is marked, with the reason beside it.
Which goals can I set?
Pick a goal per group of campaigns: share of clicks against named rivals.
Access and control
What access does Vickrey need?
Give Vickrey a read-only user, or have your team send the reports with no access. See both ways in.
Will it change my Google Ads account?
Not today: Vickrey reads your account and changes nothing in it. There is no automatic mode, now or later.
Can my agency run it?
Agencies can run either from their manager account. Vickrey for agencies.
Which platforms and languages?
Google Search. The product is in English; it reads campaign names and searches in English and Arabic.
Pilots and data
How does a client start?
Every client starts with a pilot on its own account. How a pilot works.
What happens to my data if I stop?
Your data is deleted when you ask.
Is my data used for anyone else?
No. Your data serves only you, and no client sees another's. It joins an accuracy test only if you agree in writing.
Not answered here? Ask us.