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You see who bids against you. Vickrey shows what they spend, and what your goal costs now.

Vickrey estimates each named rival's spend on Google Search from your own account. Set a goal. Vickrey prices it and follows it every day.

Talara Air

  • Generic Flights

SampleData to 6 October

  • Overview
  • Competitors
  • Market share
  • Campaigns
  • Goals
  • Approvals
  • Activity
  • Data status
  • Settings

Your share of clicks this week

38%range 38% to 39%

Corniche Air moved on 5 October

Spend a day on Generic Flights, this week
1,031 USDrange 991 to 1,071Moved on 5 October
1,284 USDfrom Google AdsBehind your 40% goal
1,301 USDHeld

Corniche Air

Spend up since Monday 5 October

Now
1,031 USD a day range 991 to 1,071
Usual
713 USD a day
How sure
Clear

Without a change, your share falls to 36%. Raising Generic Flights budget to 2,183 USD a day holds 40%.

See the priced change

Thin orange contour lines rising into one high ridge on a dark ground

Costs went up. See which rival moved, and what it costs to hold your ground.

Inside Vickrey

  1. Competitors

    Each named rival's spend a day, by day and this week, against yours, with its range. See who moved, when, and by how much.

    Talara Air

    • Generic Flights

    SampleData to 6 October

    • Overview
    • Competitors
    • Market share
    • Campaigns
    • Goals
    • Approvals
    • Activity
    • Data status
    • Settings

    Corniche Air raised its spend on Generic Flights from 5 October

    05001,0001,5002,0009 Sep23 Sep6 OctCorniche Air up toabout 1,031 USD a dayfrom 5 OctoberTalara Air1,254Halden Air1,316Corniche Air1,113
    Rival spend is Vickrey's estimate; Talara Air's is read from Google Ads.

  2. Market share

    Who takes the clicks, day by day, with the range each figure falls in.

    Talara Air

    • Brand

    SampleData to 6 October

    • Overview
    • Competitors
    • Market share
    • Campaigns
    • Goals
    • Approvals
    • Activity
    • Data status
    • Settings

    Corniche Air's share of your brand clicks stayed under 3.0% every day

    1.5%2.0%2.5%3.0%9 Sep23 Sep4 OctCorniche Air2.1%
    The shaded area is the range each day's figure falls in.Vickrey's estimate, with its range.

  3. Campaigns

    Every search campaign, this week against the last: spend, cost a click, click share, and where your budget holds it back.

    Talara Air

    • Generic Flights

    SampleData to 6 October

    • Overview
    • Competitors
    • Market share
    • Campaigns
    • Goals
    • Approvals
    • Activity
    • Data status
    • Settings
    Every search campaign, this week against the last
    CampaignSpend a dayCost a clickClick shareHeld back by budgetThis week
    talara_generic_flights_arGeneric Flights643 USDfrom 6631.30 USDdown 1.9%26%22%Budget holds it back
    talara_generic_flights_enGeneric Flights640 USDfrom 6391.30 USDdown 1.5%25%22%Budget holds it back
    talara_brand_arBrand466 USDfrom 4550.42 USDdown 2.3%76%1.6%Steady
    talara_brand_enBrand476 USDfrom 4480.42 USDdown 2.5%76%1.1%Steady
    talara_competitor_halden_enRival Brand237 USDfrom 3481.16 USDdown 19%12%1.7%Steady
    talara_route_cai_arRoutes331 USDfrom 3331.16 USDup 1.5%33%20%Budget holds it back
    talara_route_del_enRoutes333 USDfrom 3271.16 USDup 1.7%33%20%Budget holds it back
    talara_route_lon_enRoutes527 USDfrom 5161.15 USDup 1.9%33%1.5%Steady

  4. Goals

    Pick a share of clicks to hold against your named rivals, and see what it costs today.

    "Give us more budget" becomes a plan with a price on it.

    Talara Air

    • Generic Flights

    SampleData to 6 October

    • Overview
    • Competitors
    • Market share
    • Campaigns
    • Goals
    • Approvals
    • Activity
    • Data status
    • Settings

    Holding 40% of clicks costs

    1,581 USD a day

    297 USD a day more than today, range 256 to 352

    Generic Flights: behind your 40% goal this week

    Your share of clicks 38% range 38% to 39%Behind your 40% goal

    The light band is the range your share falls in.Vickrey's estimate, from Google Ads.

  5. Approvals

    Before you press: the rival's move, the cost of doing nothing, how sure and fresh the figures are, and the exact change.

    Talara Air

    • Generic Flights

    SampleData to 6 October

    • Overview
    • Competitors
    • Market share
    • Campaigns
    • Goals
    • Approvals
    • Activity
    • Data status
    • Settings

    Generic Flights budget, a day

    Now

    1,321 USD

    Suggested

    2,183 USD

    Holds your 40% goal after Corniche Air's push. Inside your limits: a 65% raise, under your largest change of 150%.

    Before you press

    The rival's move

    Corniche Air, about 1,031 USD a day since 5 October (range 991 to 1,071), against a usual 713 USD. How sure: Clear.

    The cost of doing nothing

    Your share falls from 38% to 36% (range 35% to 37%).

    How sure and how fresh

    Data to 6 October; click share to 4 October.

    Exactly what changes

    The shared budget on talara_generic_flights_ar and talara_generic_flights_en, 1,321 USD to 2,183 USD a day. Undo: one press, back to 1,321 USD.

  6. Activity

    What was approved, by whom, and its result, on a practice account.

    Talara Air

    • Generic Flights

    SampleData to 6 October

    • Overview
    • Competitors
    • Market share
    • Campaigns
    • Goals
    • Approvals
    • Activity
    • Data status
    • Settings

    Who approved what

    Who approved what
    7 Oct, 09:00Generic Flights budget, 1,321 USD to 2,183 USD a day You, In practiceRecorded in practice; nothing sent to Google Ads

  7. Data status

    What arrived from your account and when, so every figure you act on carries its date.

    Talara Air

    • Generic Flights

    SampleData to 6 October

    • Overview
    • Competitors
    • Market share
    • Campaigns
    • Goals
    • Approvals
    • Activity
    • Data status
    • Settings
    Data read
    Friday 24 April to Tuesday 6 October, 166 days
    Campaigns read
    8 search campaigns in this market
    Rival figures on Generic Flights
    330, each dated

The live demo

Press, approve and undo, on a practice account.

Talara Air

  • Generic Flights

SampleOn a practice account

  • Overview
  • Competitors
  • Market share
  • Campaigns
  • Goals
  • Approvals
  • Activity
  • Data status
  • Settings

Generic Flights budget, a day

Now

1,321 USD

Suggested

2,183 USD

Holds your 40% goal after Corniche Air's push. Inside your limits: a 65% raise, under your largest change of 150%.

Before you press

The rival's move

Corniche Air, about 1,031 USD a day since 5 October (range 991 to 1,071), against a usual 713 USD. How sure: Clear.

The cost of doing nothing

Your share falls from 38% to 36% (range 35% to 37%).

How sure and how fresh

Data to 6 October; click share to 4 October.

Exactly what changes

The shared budget on talara_generic_flights_ar and talara_generic_flights_en, 1,321 USD to 2,183 USD a day. Undo: one press, back to 1,321 USD.

Open the live demo

Where you read it

Sign in to Vickrey and every screen is there, updated daily as your account's data arrives. Coming: ask your own chat assistant for your Vickrey figures, each with its range and date. It reads your figures and changes nothing.

What it sees and misses

Every rival figure comes from your own account, with a range. Where your data cannot answer, Vickrey says so.

It sees rivals only in the auctions you enter, and their spend, never their sales. Every page dates its data. Accuracy results, with their error, will be published as pilots complete.

Your account and your data

Give Vickrey a read-only user, or have your team send the reports with no access. Agencies can run either from their manager account. Your data is deleted when you ask.

Data and security

Folds of dark red and orange light on black

Try it on your own account

First, estimates of each named rival's spend on your searches, as far back as your history goes. Your plan follows as more reports come in.