Live demo. Talara Air, in the product's own screens.
Every figure is the product's own reading on a made-up airline, in the screens a client signs in to each day. Press anything: approvals run on a practice account, and nothing real is touched.
Talara Air
- Brand
- Rival Brand
- Generic Flights
- Routes
SampleData to 6 October
- Overview
- Competitors
- Market share
- Campaigns
- Goals
- Approvals
- Activity
- Data status
- Settings
Your share of clicks this week
38%range 38% to 39%Corniche Air moved on 5 October
| Advertiser | Spend a day | This week | |
|---|---|---|---|
| 1,031 USDrange 991 to 1,071 | Moved on 5 October | ||
| 1,284 USDfrom Google Ads | Behind your 40% goal | ||
| 1,301 USD | Held |
Corniche Air
Spend up since Monday 5 October
- Now
- 1,031 USD a day range 991 to 1,071
- Usual
- 713 USD a day
- How sure
- Clear
Without a change, your share falls to 36%. Raising Generic Flights budget to 2,183 USD a day holds 40%.
Talara Air
- Brand
- Rival Brand
- Generic Flights
- Routes
SampleData to 6 October
- Overview
- Competitors
- Market share
- Campaigns
- Goals
- Approvals
- Activity
- Data status
- Settings
Corniche Air raised its spend on Generic Flights from 5 October
Spend a day on Generic Flights, this week
- Corniche Air1,031 USD a dayrange 991 to 1,071
- Talara Air1,284 USD a dayfrom Google Ads
- Halden Air1,301 USD a day
Talara Air
- Brand
- Rival Brand
- Generic Flights
- Routes
SampleData to 6 October
- Overview
- Competitors
- Market share
- Campaigns
- Goals
- Approvals
- Activity
- Data status
- Settings
| Campaign | Spend a day | Cost a click | Click share | Held back by budget | This week |
|---|---|---|---|---|---|
| talara_generic_flights_arGeneric Flights | 643 USDfrom 663 | 1.30 USDdown 1.9% | 26% | 22% | Budget holds it back |
| talara_generic_flights_enGeneric Flights | 640 USDfrom 639 | 1.30 USDdown 1.5% | 25% | 22% | Budget holds it back |
| talara_brand_arBrand | 466 USDfrom 455 | 0.42 USDdown 2.3% | 76% | 1.6% | Steady |
| talara_brand_enBrand | 476 USDfrom 448 | 0.42 USDdown 2.5% | 76% | 1.1% | Steady |
| talara_competitor_halden_enRival Brand | 237 USDfrom 348 | 1.16 USDdown 19% | 12% | 1.7% | Steady |
| talara_route_cai_arRoutes | 331 USDfrom 333 | 1.16 USDup 1.5% | 33% | 20% | Budget holds it back |
| talara_route_del_enRoutes | 333 USDfrom 327 | 1.16 USDup 1.7% | 33% | 20% | Budget holds it back |
| talara_route_lon_enRoutes | 527 USDfrom 516 | 1.15 USDup 1.9% | 33% | 1.5% | Steady |
Talara Air
- Brand
- Rival Brand
- Generic Flights
- Routes
SampleData to 6 October
- Overview
- Competitors
- Market share
- Campaigns
- Goals
- Approvals
- Activity
- Data status
- Settings
Holding 40% of clicks costs
1,581 USD a day297 USD a day more than today, range 256 to 352
Generic Flights: behind your 40% goal this week
Your share of clicks 38% range 38% to 39%Behind your 40% goal
Talara Air
- Brand
- Rival Brand
- Generic Flights
- Routes
SampleOn a practice account
- Overview
- Competitors
- Market share
- Campaigns
- Goals
- Approvals
- Activity
- Data status
- Settings
Generic Flights budget, a day
Now
1,321 USD
Suggested
2,183 USD
Holds your 40% goal after Corniche Air's push. Inside your limits: a 65% raise, under your largest change of 150%.
Applied: Generic Flights budget is 2,183 USD a day from now.
Kept: Generic Flights budget stays at 1,321 USD a day.
Before you press
The rival's move
Corniche Air, about 1,031 USD a day since 5 October (range 991 to 1,071), against a usual 713 USD. How sure: Clear.
The cost of doing nothing
Your share falls from 38% to 36% (range 35% to 37%).
How sure and how fresh
Data to 6 October; click share to 4 October.
Exactly what changes
The shared budget on talara_generic_flights_ar and talara_generic_flights_en, 1,321 USD to 2,183 USD a day. Undo: one press, back to 1,321 USD.
Talara Air
- Brand
- Rival Brand
- Generic Flights
- Routes
SampleData to 6 October
- Overview
- Competitors
- Market share
- Campaigns
- Goals
- Approvals
- Activity
- Data status
- Settings
Who approved what
| When | Change | Who | How | Result |
|---|---|---|---|---|
| 7 Oct, 09:00 | Generic Flights budget, 1,321 USD to 2,183 USD a day | You, In practice | In practice | Recorded in practice; nothing sent to Google Ads |
Talara Air
- Brand
- Rival Brand
- Generic Flights
- Routes
SampleData to 6 October
- Overview
- Competitors
- Market share
- Campaigns
- Goals
- Approvals
- Activity
- Data status
- Settings
- Data read
- Friday 24 April to Tuesday 6 October, 166 days
- Campaigns read
- 8 search campaigns in this market
- Rival figures on Generic Flights
- 330, each dated